So you want to crash the gate. You’re thinking about making a book trailer but don’t know exactly why you should or what it will do for you?
These fabulous Gate Crashers are thrilled to clue you in with a little show and tell!
Check it out. Sit back. Stay awhile. Enjoy all these rocking book trailers and the company of writers.
Click the pics & stuff for awesome author links & websites!
“Surround yourself with people who know more than you and soak up knowledge like a sponge!” P.K. Witte
I made a book trailer because I wanted to get the tone of my novel out to a larger audience. My book is about a “teen prostitute in space,” and while I love the attention and snickers that this description inspires, it was important for me to warn readers that the story is dark and occasionally disturbing. I chose a passage for the trailer that is a bit haunting, and hoped that that would distill the more playful Firefly-type images when one thinks about a prostitute in space. The trailer’s tone definitely helped promote my book to older YA audiences, so I’m very happy about that!
Here’s the trailer link:http://www.youtube.com/watch?v=XlwTqqd-E_A&feature=youtu.be
Kate Karyus Quinn
I made a book trailer because I thought it would be a fun way to promote my book. Also since my husband and I met in film school it gave us both a chance to work on a little video project together again. I don’t know if it’s done a whole lot for me except give me one more tool in my marketing arsenal to try and convince readers to give ANOTHER LITTLE PIECE a try.
Here’s the trailer link: http://www.youtube.com/watch?v=nEvm9ufRTa8
And a link to a blog post on the making of the trailer: http://katekaryusquinn.blogspot.com/2013/06/behind-scenes-of-another-little-piece.html
Hilary Weisman Graham
For me, making my own book trailer was a no-brainer since I spent most of my career as a TV producer/filmmaker and I knew I could do it myself, on the cheap. The most important part was staying “on message” with the tone of the book jacket copy so that all of my marketing language was consistent. The other big tip I have for DIY-book trailer producers is to create your trailer well in advance of your book’s release day. I was so so busy in the weeks leading up to REUNITED’s publication that having my book trailer edited and ready to go meant one less thing I had to check off the to-do list. I’m really happy with my book trailer, and Simon & Schuster was, too. But has it helped sell my book? That, I don’t know.
Here’s the trailer link: http://www.youtube.com/watch?v=N3mmS6nA0Ls&feature=youtu.be
I love book trailers and knew all along I’d want one for CHAINED, but since the book is about an elephant keeper in India, a live-action trailer wasn’t really feasible. You can hire someone to do your trailer for you, but after finding out what that costs I slinked back to stock photo sites. (And I don’t mean that the professionals are overcharging; it just was out of my price range).
Having a trailer on sites like YouTube and teacher tube gives me one more way to reach readers, and it’s a fun “commercial” for the book. It’s always a hit at school visits, too!
Here’s the trailer link: http://www.youtube.com/watch?v=VK166gsik98
I wanted a book trailer to convey the creepy/desolate feel of IN THE AFTER, to get people interested in my book. I think it did just that!
Here’s the trailer link: http://www.youtube.com/watch?v=BlafxpsEB2s
I loved the idea of making a trailer, my editor said it would be helpful, and hey, any exposure is good exposure! First came the sinister little children’s ditty…I recorded my 7 year-old nieces singing it…added a creepy soundtrack to go underneath…and once I got to work, I was hooked. (The second half of the score, btw, was stock music. No way could I have written that.)
What did it do for the book? My ed said that the Random House reps used it for sell-in to stores. At school presentations where I’ve played it, kids loved it. I’ve seen tweets and reviews from people saying they bought the book because of it. And…I’m sure there’s more. Not least of all that I love it! So it was definitely worth doing. Kudos to Madison Meyer at M2 Productions (now Bookmark Trailers) who put all the images together and did the beautiful lettering and effects.
Here’s the trailer link: http://www.youtube.com/watch?v=B1MTXvy4JIQ&feature=youtu.be
I think book trailers provide a great opportunity for authors to provide visual teasers to readers, prior to a release date. And I think the key word here is tease—not too much, not too little. Just right. Preferably around a minute. It must convey an emotion, the essence of your story, that will get readers excited to read your story.
Here’s the trailer link: http://www.youtube.com/watch?v=SCtKf6LX8qs
I made my book trailer because the husband of the childhood spy friend who inspired The Wig in the Window offered to for free! He is a visual effects artist. It turned out to be a tremendously difficult, time consuming project — but it was fun, anyway. Interestingly, I think the video I made with two kids who came to an event and declared themselves “the real Young & Yang” from my book was more helpful in terms of raising awareness of my book, but I’m very happy to have this animated trailer: it was “Trailer of the Day” on Shelf Awareness, and it’s been great to show at events to pique interest; I plan on showing it at school visits, too. It’s a great way, in under a minute, to give a sense of the book. Also, it was fun to learn how to make this kind of short-short story. Visual storytelling is very different! In all, while I won’t be rushing to make another trailer, I’m very proud of this one and feel it captures the spirit of the book well.
Here’s the trailer link: http://www.youtube.com/watch?v=k9UezzKbyCA
And a cool link to video with kids… http://www.youtube.com/watch?v=i3NHHiX9XHo
I chose to do a trailer because it’s one of my favorite ways to get teens hooked to books. I teach high school English and on the first day of school, my students walk out of class with independent book (a book they’ve chosen). I show around ten trailers for books that I know will hook my students. Many of my students select books from the trailers. For me, creating a book trailer is another way of sharing my book with people and hopefully gaining some new readers. I loved the idea of creating a visual of my book, and I couldn’t be happier with the way my trailer turned out.
Here’s the trailer link: http://www.youtube.com/watch?v=j8ZmVorheK4
I’m not sure publishers realize the degree to which middle school librarians are using book trailers these days to hook their students on books. Desperate to get this visual generation reading, they often show students trailers to pique their interest. I’m not sure that YA authors really need trailers because older teens have lots of ways they can find out about books.
But if a MG author has the resources and time, I think it makes a ton of sense for that author to try to produce a trailer. My biggest problem was that I wrote a sea book, and it was darn hard to film a trailer for THE NEPTUNE PROJECT while living in Dallas (as we are a little short on oceans in these parts)! So I had to wait until I was traveling to San Diego for family reasons, and then I was able to get the footage shot that we used to make our trailer. We just posted it a few weeks ago, too late to make help pre-orders and crucial early sales.
So, to sum it up, I do think book trailers are worth making for MG books, but you need to have one made and ready to release about the time your ARC’s are circulating or shortly after to have maximum impact on preorders and early retail sales.
Here’s the trailer link: http://www.youtube.com/watch?v=Qoz2-GhjHWQ
I decided to do a book trailer for TOUCHED to help round out my marketing plan and generate excitement. I worked with Mundie Moms to do a live reveal. It was a lot of fun, and we had a great response! I did the work on the trailer myself using Photoshop to create all of the injury effects, Audacity to mix all of the dialogue, sounds and music, and After Effects to edit the video and pull it all together.
Here’s the trailer link: http://www.youtube.com/watch?v=l-8gg3oVW0w
Novels are amazing in that you can spend hours, days or weeks immersed in strange and curious worlds, and everything happens inside your own head. But I also wanted to give my readers a very immediate, visual connection to THE S-WORD, and a trailer seemed like the perfect way to do that. I’ve seen book trailers that have made me laugh, brought tears to my eyes, or given my chills, and I really wanted to pass those feelings on to my readers. Plus, I’m lucky in that I got the amazing Phoebe North (author of STARGLASS) to make my trailer, and she captured the mood of the novel perfectly.
What has it done for you?
Honestly, it’s difficult to say. Even my publicist told me it’s hard to pinpoint exactly how much of a difference book trailers make. That said, I knew I wanted one, even if we didn’t see a spike in sales because of it. I wanted one for my readers, and I wanted one for myself. I wanted to be able to look back at my debut experience and have evidence of every step of the journey. Like a scrapbook of THE S-WORD’s creation, from idea to publication, I will always have these things to remind me of what I accomplished and how much it meant. And, as an added bonus, my editor liked the trailer so much that he immediately wanted to put it up on my Amazon page. I think that’s one for the “win” column.
Here’s the trailer link: http://www.youtube.com/watch?v=IvjQdCe58tM
There are two main reasons I wanted to create a book trailer for my debut novel, IN THE SHADOW OF BLACKBIRDS: (1) It would be an extra way to promote the book throughout the Internet. (2) It seemed like it would be really fun to make (and it was!).
I seriously doubt the trailer itself helped me sell any copies of the book, but it did allow the novel to receive a little extra exposure. Gabrielle at Mod Podge Blog Tours organized a week-long trailer reveal and giveaway tour around Valentine’s Day, and Jill Tracy, the musician who granted me permission to use her song, promoted the trailer to all of her fans. Any extra assistance in the world of book promotions is never a bad thing.
Here’s the trailer link: http://youtu.be/Ph31JdCvMIQ.
Amy Rose Capetta
HMH made my book trailer because it’s one more exciting way to share the story. So far, what it’s done has made me see my own book from the outside–the way someone who’s thinking about reading it might see it. HMH made it look like exactly the kind of fun, high-stakes, adventure that I love to read!
Here’s the link to the post on MTV’s Hollywood Crush: http://hollywoodcrush.mtv.com/2013/06/20/entangled-amy-rose-capetta-trailer/
I ran a nationwide contest for budding filmmakers to create a live action book trailer for CRACKED. A group of very talented high school students won first place!
While I don’t think book trailers generate sales (unless your book is already getting tons of media attention) I do think it’s a great way to generate excitement, and maybe even entice an unsuspecting reader or two.
Here’s the trailer link: http://www.youtube.com/watch?v=8JulvfjJIxc
I made a book trailer for TARNISH (my second book) primarily because an independent publicist encouraged me to try it out. I’m not sure if it did much for me in the way of publicity or sales, but it got me to look at my book in an entirely different light–more visual, and with the key themes in stark relief.
Here’s the trailer link: http://www.youtube.com/watch?v=Zu1t_tU-XM0
Kimberley Griffiths Little
I love movies and I always love seeing books come alive in a movie (even if the book is always better!). So with a book trailer, I adore the chance to find images and music that brings the mood and tone and plot of my books *alive*, especially for a setting that may not be familiar to my readers. This is especially true for my trailers which are filmed on location (by moi!) with local voice-overs.
Trailers are a fun and intriguing way to introduce my book (or a new release) to friends, family, fans, and teachers, without the pressure of saying “Buy my new book!” I consider my book trailers like a gift for my readers.
Here are some trailer links: http://www.youtube.com/watch?v=PogSEpAfTpU
I was pressed for time right before my first book came out, so I hired someone to make my trailer. My editor knew I was struggling with time, so she suggested Madison from M2Productions. Madison mixed line art from the book with other images to create something that really reflected the content of my book, and also created an appealing fast pace.
The trailer is so cute that it helped build excitement when THE BOY PROJECT first came out. I got great feedback from it. It also proved to be a valuable tool for school visits and other talks. Playing the trailer is a great way to create interest in my book, and to introduce THE BOY PROJECT to people who haven’t read it yet!
Here’s the trailer link: https://www.youtube.com/watch?v=TprAPZND808
I worked with Kirsten Cappy at Curious City to create the trailer for my nonfiction picture book She Loved Baseball: The Effa Manley Story. I wanted a trailer so that fans of Negro League baseball could find my book and read about its inspirational subject, Effa Manley, the only woman EVER inducted into the National Baseball Hall of Fame. It wasn’t an easy decision–it’s impossible to put a price tag on any kind of promotion, to figure out what kind of return you will see on your investment, if any. Here’s the reason I decided to do it. Effa Manley was co-owner and business manager of the Newark Eagles in the 1940s. As a special promotion with the minor league team the Newark Bears, we co-hosted Effa Manley Night at their stadium. The first 50 children through the gates received a free copy of the book. A player read the book aloud before the game in the green room to the children in attendance. My daughter threw out the first pitch. And the highlight for me–before and after the game, the book trailer for She Loved Baseball played on the jumbo-tron at the stadium.
Here’s the trailer link: http://www.audreyvernick.com/SheLovedBaseball.html
And something pretty darned fun! A wobbly video of the trailer being shown on the Jumbotron…. http://www.youtube.com/watch?v=d2PINddAdqs
Read Write Read Write Read Write Gate Crash!
And there you have it! So many interesting, motivating and educational reasons to make that book trailer you’ve been dreaming about. Picture books, middle-grade and YA readers, are all drawn to multimedia. So shake things up a little bit, give yourself a little extra exposure, promote your book, document your path. Whatever you choose, know there are always Gate Crashing writers out there to help you on your journey. No matter what, just be the writer you are meant to be and have a blast along the way!