QR codes are everywhere, including on audiobook packaging and book jackets. Readers can watch the book trailer while they are in the store. The audiobook for Goliath has a QR code linking to a conversation between Alan Cumming and Scott Westerfeld. Book bonuses!
I think it’s fantastic. Except when it gets to the library.
Depending on how sticker happy the library system is, the QR code could be covered up with bar codes and branch identification. If an audiobook’s QR code is stuck on the plastic wrapping instead of printed the container, the code never gets a chance to be seen by patrons.
Instead of (or in addition to) codes on covers and packaging, I’ve love to see a “Bonus Content” page with QR codes linked to extras. It would feel like a gift to the reader rather than an ad. And it wouldn’t be lost to library patrons.
With a Bonus Content page:
- Even readers who don’t follow authors online could see the book’s playlist.
- Readers could watch the book trailer while they’re swooning at the end of the book. (And share it with their friends.)
- They could find find the home for your fan club.
- They could buy the sequel.
Or, with a QR code next to a certain passage in the book, readers could hear the love interest recite the poem or make a declaration of love to the main character.
There. Are. Possibilities.
Many books don’t need a whole page for extra content because the author doesn’t write and perform original music for each book. But all books have a bio which could include could include a QR code linked to the author’s website.
And authors should include a QR code on their swag. Because who would to take the time to type in www.i-love-the-shiny-gargoyles-of-ludwickerstein.com when they could scan a code instead?
I love that QR codes have made their way onto book packaging. And I love that they can do more to bring the readers to us as we reach out to them.